Monetizing Audiences

FanAI delivers actionable audience insights and offline attribution to drive improved sponsorship outcomes.

The FanAI Differentiators: Two-sided fan marketplace. Market leader in esports audience analytics with over 55M profiles. Non-panel based actionable data, real world spend attribution.

Bottom Line

FanAI turns users’ data into actionable insight focused at improving the top-line for both rights holders and sponsors.

Solutions for Sports and Entertainment Rights Holders and Sponsors

Understand audience spend, behavior, demographics, and affinities to evaluate sponsorship fit

Measure and understand sponsorship value

Evaluate sponsorship ROI, value, and effectiveness over sponsorship lifetime

Analyze the most effective sponsorship mix from the perspective of both rights holders and brands

Identify content changes that can grow the fanbase and improve their loyalty

Compare sponsorship performance to peers

Benchmark sponsorship value, content effectiveness, fanbase engagement and loyalty to understand competitiveness

Identify areas for expansion into new content formats and genres and evaluate which content drives engagement and desired outcomes

The Platform

Pre-Partnership Toolkit

Utilize the platform to assess potential sponsorship opportunities, understand your fan base and improve your content decisions

  • Understand overall audience growth and key drivers of your success
  • Find potential sponsorship opportunity matches
  • Discover your audience’s brand affinities and preferences
  • Identify opportunities for content partnerships
Post-Partnership Toolkit

Utilize the platform to assess marketing and sponsorship effectiveness and optimize your content performance

  • Understand how campaigns and activations drive audience growth
  • Analyze social media engagement
  • Measure value creation over the lifetime of a partnership
  • Optimize your sponsorship portfolio
Drive value from your first party data in a secure and compliant way:

Upload your own fan data from email lists, merchandise sales, ticket sales, and other sources into our platform via our fully-secured, GDPR compliant data transfer management portal. We enrich your data with real-world spending and behavioral data so you’re empowered to confidently evaluate and understand your fan base.

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From the Blog

A Taxonomy of Esports Games

This is a guest post contributed by Logan McLaughlin, FanAI Research Lead As esports continue to mature into the mainstream, we find ourselves having many conversations with our various clients […]

The Rise of the Auto Battlers

As the auto battle genre rises like so many others in the gaming world, currently dominating twitch and gaining rapid popularity, we wanted to take some time to reflect on […]

DreamHack Dallas 2019 Event Analysis

Observation and Ethnography Insights by Logan McLaughlin Data Analysis and Platform Insights by Thomas Yeh When we analyze esports events at FanAI, we leverage both big data in our platform […]

Ethical and Sustainable Research Practices Within Esports

On April 5th, I was invited to speak at the College Esports Expo at Emerson College in Boston on a panel with research experts in the esports field. The subject […]

Esports’ Popularity Is Growing, But Attracting Potential Sponsors Remains A Challenge

CEO of FanAI presented at SBJ Sports Marketing Symposium in New York Creating a Competitive Advantage: Leveraging Data to Create a deeper Understanding of Fan Behavior Sports teams are competing for […]

TNL interview with Johannes Waldstein, FanAI Co-Founder and CEO

TNL Take: Exclusive interview with Johannes Waldstein, Co-Founder of FanAI:   The Next Level: Why did you create FanAI and what was the opportunity you saw in the eSports ecosystem? JW: Our backgrounds […]

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