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The FanAI platform is the leading esports audience monetization platform, built to help you better identify, understand, and reach your fans in order to sell more sponsorships and ultimately drive more revenue for your business. FanAI enriches your data with real world social and purchasing information, enabling you to identify your fans, learn where they spend, and target where to reach them. Our platform turns your data into action, and channels the results into your sponsor’s bottom line.

Identify and target the right sponsor for your team, league or event, and prove that your audience is their target audience

Understand Digital Reach

Quantify the full extent and effectiveness of your digital reach through broadcast and social media

Sell more tickets by discovering new fans and optimize ad spend by refining your micro-segments audience targeting

Analyze and measure the impact of sponsorship campaigns across digital channels and gain unprecedented insights into the effectiveness of your investments

The Platform

Analyze

Utilize customized dashboards to identify trends in your audience’s behaviors, based on real world spending data and gain insights on how to use that data to your advantage

Retarget

Create retargeting lists, facebook custom audiences, and lookalike audiences generated from segments of your existing audience for accurate and actionable marketing follow up

Upload

Upload your own fan data into our platform via our fully secured data transfer management portals

Segment

Discover segments within your audience for optimum targeting. From demographic segments based on age or money spent to your audience who has a history of going to multiple events, we help you segment the right audience for the best campaigns

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From the Blog

What COVID-19 Means for Sponsorships

What’s Happening Now  In the last few weeks, we’ve seen a massive shift in the way people in the United States and other coronavirus-affected countries are going about their days. […]

FanAI hires startup veterans Adam Holt and Jeff Katz

FanAI hires startup veterans Adam Holt and Jeff Katz  The leading sponsorship data platform welcomes Jeff Katz as Chief Product & Strategy Officer and Adam Holt as Senior Vice President […]

FanAI Secures Series A Funding

This article originally was published in SportTechie. To read it there, click this link.      FanAI has secured an $8 million Series A funding round led by Japanese business […]

A Taxonomy of Esports Games

This is a guest post contributed by Logan McLaughlin, FanAI Research Lead As esports continue to mature into the mainstream, we find ourselves having many conversations with our various clients […]

The Rise of the Auto Battlers

As the auto battle genre rises like so many others in the gaming world, currently dominating twitch and gaining rapid popularity, we wanted to take some time to reflect on […]

DreamHack Dallas 2019 Event Analysis

Observation and Ethnography Insights by Logan McLaughlin Data Analysis and Platform Insights by Thomas Yeh When we analyze esports events at FanAI, we leverage both big data in our platform […]

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