Unlock Your Fanbase

The FanAI platform is the leading esports audience monetization platform, built to help you better identify, understand, and reach your fans in order to sell more sponsorships and ultimately drive more revenue for your business. FanAI enriches your data with real world social and purchasing information, enabling you to identify your fans, learn where they spend, and target where to reach them. Our platform turns your data into action, and channels the results into your sponsor’s bottom line.

Identify and target the right sponsor for your team, league or event, and prove that your audience is their target audience

Understand Digital Reach

Quantify the full extent and effectiveness of your digital reach through broadcast and social media

Sell more tickets by discovering new fans and optimize ad spend by refining your micro-segments audience targeting

Analyze and measure the impact of sponsorship campaigns across digital channels and gain unprecedented insights into the effectiveness of your investments

The Platform


Utilize customized dashboards to identify trends in your audience’s behaviors, based on real world spending data and gain insights on how to use that data to your advantage


Create retargeting lists, facebook custom audiences, and lookalike audiences generated from segments of your existing audience for accurate and actionable marketing follow up


Upload your own fan data into our platform via our fully secured data transfer management portals


Discover segments within your audience for optimum targeting. From demographic segments based on age or money spent to your audience who has a history of going to multiple events, we help you segment the right audience for the best campaigns

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From the Blog

A Taxonomy of Esports Games

This is a guest post contributed by Logan McLaughlin, FanAI Research Lead As esports continue to mature into the mainstream, we find ourselves having many conversations with our various clients […]

The Rise of the Auto Battlers

As the auto battle genre rises like so many others in the gaming world, currently dominating twitch and gaining rapid popularity, we wanted to take some time to reflect on […]

DreamHack Dallas 2019 Event Analysis

Observation and Ethnography Insights by Logan McLaughlin Data Analysis and Platform Insights by Thomas Yeh When we analyze esports events at FanAI, we leverage both big data in our platform […]

Ethical and Sustainable Research Practices Within Esports

On April 5th, I was invited to speak at the College Esports Expo at Emerson College in Boston on a panel with research experts in the esports field. The subject […]

Esports’ Popularity Is Growing, But Attracting Potential Sponsors Remains A Challenge

CEO of FanAI presented at SBJ Sports Marketing Symposium in New York Creating a Competitive Advantage: Leveraging Data to Create a deeper Understanding of Fan Behavior Sports teams are competing for […]

TNL interview with Johannes Waldstein, FanAI Co-Founder and CEO

TNL Take: Exclusive interview with Johannes Waldstein, Co-Founder of FanAI:   The Next Level: Why did you create FanAI and what was the opportunity you saw in the eSports ecosystem? JW: Our backgrounds […]

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