It's no secret that traditional sports leagues are looking to video games to help reach the next generation of fans. In addition to making more content available online and working

Why are brands interested in sponsoring esports teams, leagues, and tournaments? Fundamentally, they believe that esports will allow them to reach an engaged and enthusiastic audience. Sure, some companies can

On September 27th, 2018, Amazon-owned Twitch aired Thursday Night Football for the first time on the platform. While traditional sports have found a home on the platform, this broadcast marked