What COVID-19 Means for Sponsorships
What’s Happening Now In the last few weeks, we’ve seen a massive shift in the way people in the United States and other coronavirus-affected countries are going about their days. COVID-19,
FanAI hires startup veterans Adam Holt and Jeff Katz
FanAI hires startup veterans Adam Holt and Jeff Katz The leading sponsorship data platform welcomes Jeff Katz as Chief Product & Strategy Officer and Adam Holt as Senior Vice President of
FanAI Secures Series A Funding
This article originally was published in SportTechie. To read it there, click this link. FanAI has secured an $8 million Series A funding round led by Japanese business conglomerate Marubeni Corporation.
A Taxonomy of Esports Games
This is a guest post contributed by Logan McLaughlin, FanAI Research Lead As esports continue to mature into the mainstream, we find ourselves having many conversations with our various clients on
The Rise of the Auto Battlers
As the auto battle genre rises like so many others in the gaming world, currently dominating twitch and gaining rapid popularity, we wanted to take some time to reflect on
DreamHack Dallas 2019 Event Analysis
Observation and Ethnography Insights by Logan McLaughlin Data Analysis and Platform Insights by Thomas Yeh When we analyze esports events at FanAI, we leverage both big data in our platform and on-the-ground
Ethical and Sustainable Research Practices Within Esports
On April 5th, I was invited to speak at the College Esports Expo at Emerson College in Boston on a panel with research experts in the esports field. The subject
Esports’ Popularity Is Growing, But Attracting Potential Sponsors Remains A Challenge
CEO of FanAI presented at SBJ Sports Marketing Symposium in New York Creating a Competitive Advantage: Leveraging Data to Create a deeper Understanding of Fan Behavior Sports teams are competing for attention, and
TNL interview with Johannes Waldstein, FanAI Co-Founder and CEO
TNL Take: Exclusive interview with Johannes Waldstein, Co-Founder of FanAI: The Next Level: Why did you create FanAI and what was the opportunity you saw in the eSports ecosystem? JW: Our backgrounds are from Google,
CBInsights selects FanAI as a Top 10 esports startup to watch
CBInsights, a New York-based research company selected FanAI as one of the Top 10 esports startups to watch. Our take? Lets cut out the zero and make it to the #1 position as the leading provider of