Solving Sponsorships with Big Data
• How does your smart-tv commercial translate to sales?
• What do consumers spend offline after seeing an ad online?
• How do you know if any of your sponsorship campaigns contributed to your revenue?
For years, CEOs and CMOs have justified sponsorship spend with top of the funnel metrics, like brand awareness and impressions. Decision-makers are facing increased pressure to justify marketing budgets; FanAI’s platform helps them with this challenge by connecting sponsorship data with real purchase outcomes.
Our leadership team has monetized big data at some of the largest data companies, including Google, Facebook and dunnhumby. Our experienced team has built data platforms to provide insights for some of the largest sponsors and brands in the world.
We come from eclectic backgrounds ranging from quantum physics, marketing, management consulting, technology entrepreneurship, and esports, but we all share a passion for data and sports and entertainment. The team is 18-strong, but those of us you're most likely to meet are below.
We’re trusted across the sports ecosystem by teams, leagues, publishers, brands, sponsors, streaming professionals, and digital agencies. Our fan data tools and insights have supported stakeholders including Cloud9, OpTic Gaming, DreamHack, Overwatch League’s LA Valiant, NYXL, and Cav’s Legion GC—the Cleveland Cavaliers’ NBA2K League team.