Deep Dive into NBA 2K League Season 1 Viewership
In February 2017, Take-Two Interactive Software and the NBA announced their intentions to launch a league around the NBA 2K franchise. An ambitious plan was set to professionalize the game’s competitive scene into teams owned and operated by NBA franchises. The plan continues to unfold as the NBA 2K League gears
Twitch Audience Crossover in Sports Sim Titles
It's no secret that traditional sports leagues are looking to video games to help reach the next generation of fans. In addition to making more content available online and working with influencers to promote these events, organizations like FIFA, the NFL, and the NBA have all used their direct video
Comparing LEC Partners: Endemic vs Nonendemic Sponsors
Riot Games and Lagardere were extremely busy selling brands during the League of Legends offseason. Six sponsorships were announced prior to the highly anticipated return of the newly franchised and rebranded League of Legends European Championship. Alongside endemic partners, new partnerships were launched with Kia Motors, Shell, and Foot Locker
Esports Audience Crossover with Traditional Sports
One of the most common questions we get asked about the esports audience is in relation to the audience's affinity towards traditional sports. Typically, it's some variation of either "How do esports fans cross-over with traditional sports?" or " Which traditional sport has the highest cross over with esports?" One way
Examining Twitch Audience Loyalty of Rocket League Championship Series Season 6
Why are brands interested in sponsoring esports teams, leagues, and tournaments? Fundamentally, they believe that esports will allow them to reach an engaged and enthusiastic audience. Sure, some companies can tell you the basics about an audience on Twitch. But only FanAI provides a holistic picture of who your audience
TimTheTatman and Thursday Night Football Audience Analysis
On September 27th, 2018, Amazon-owned Twitch aired Thursday Night Football for the first time on the platform. While traditional sports have found a home on the platform, this broadcast marked the first time a major league match was licensed and aired on Twitch. Luckily for us at FanAI, this game
Ethnographic Methods in Practice at DreamHack
Key Takeaways: FanAI’s work with DreamHack North America made use of both Big Data Analytics and Ethnography By further refining our research questions between ethnographic data collections we can provide actionable and relevant insights to clients Ethnographic insights armed DreamHack with the knowledge to better engage their fans Ethnography bolsters Big Data Insights with
Combining Ethnography and Big Data to Understand the Esports Audience
Key Takeaways: Data without context can be misused easily Understanding esports cultures within their context is key to gathering good data Ethnographic methods and “boots on the ground” field work provide context and insight into how esports cultures work A mixed method approach provides a more robust and accurate picture of the esports audience Data
Ethical and Sustainable Research Practices Within Esports
On April 5th, I was invited to speak at the College Esports Expo at Emerson College in Boston on a panel with research experts in the esports field. The subject matter of the panel covered subjects related to ethical and sustainable research practice within the esports space. I sat as
Esports’ Popularity Is Growing, But Attracting Potential Sponsors Remains A Challenge
CEO of FanAI presented at SBJ Sports Marketing Symposium in New York Creating a Competitive Advantage: Leveraging Data to Create a deeper Understanding of Fan Behavior Sports teams are competing for attention, and revenue, in a very crowded entertainment space. And building, and maintaining, relationships with increasingly distracted sports fans is a real