Ethnographic Methods in Practice at DreamHack
Key Takeaways: FanAI’s work with DreamHack North America made use of both Big Data Analytics and Ethnography By further refining our research questions between ethnographic data collections we can provide actionable and relevant insights to clients Ethnographic insights armed DreamHack with the knowledge to better engage their fans Ethnography bolsters Big Data Insights with
Combining Ethnography and Big Data to Understand the Esports Audience
Key Takeaways: Data without context can be misused easily Understanding esports cultures within their context is key to gathering good data Ethnographic methods and “boots on the ground” field work provide context and insight into how esports cultures work A mixed method approach provides a more robust and accurate picture of the esports audience Data
Ethical and Sustainable Research Practices Within Esports
On April 5th, I was invited to speak at the College Esports Expo at Emerson College in Boston on a panel with research experts in the esports field. The subject matter of the panel covered subjects related to ethical and sustainable research practice within the esports space. I sat as
Esports’ Popularity Is Growing, But Attracting Potential Sponsors Remains A Challenge
CEO of FanAI presented at SBJ Sports Marketing Symposium in New York Creating a Competitive Advantage: Leveraging Data to Create a deeper Understanding of Fan Behavior Sports teams are competing for attention, and revenue, in a very crowded entertainment space. And building, and maintaining, relationships with increasingly distracted sports fans is a real
FanAI Graduated from Nex Cubed AI-focused Incubator Program
Nex Cubed Selects Artificial Intelligence, Machine Learning, and Frontier Tech Companies for Fall 2017 Incubator Program FanAI is proud to be part of the Nex Cubed family, having graduated our the Nex Cubed Spring cohort. Great people! Great support in all strategic and operational areas! FanAI CEO Johannes Waldstein presents at graduation
TNL interview with Johannes Waldstein, FanAI Co-Founder and CEO
TNL Take: Exclusive interview with Johannes Waldstein, Co-Founder of FanAI: The Next Level: Why did you create FanAI and what was the opportunity you saw in the eSports ecosystem? JW: Our backgrounds are from Google, Facebook and dunnhumby, three of the most data driven companies in the world. Particularly at dunnhumby, where we provided analytics on
CBInsights selects FanAI as a Top 10 esports startup to watch
CBInsights, a New York-based research company selected FanAI as one of the Top 10 esports startups to watch. Our take? Lets cut out the zero and make it to the #1 position as the leading provider of esports analytics and audience monetiztion platform. See the full article here
FanAI Secures $1.8 Million Seed Round
SANTA MONICA, Calif., July 2017: FanAI Inc., an AI-driven audience monetization platform starting with esports, announced the successful closing of their Series Seed. The round was led by Deepen Parikh of Courtside Ventures and included Greycroft GC Tracker Fund, a new AR, VR, and esports fund, BDS Capital, CRCM Ventures, Sterling.VC, Loot
DreamHack and FanAI: Using Data to Better Understand esports Fans
There is no doubt that esports are here to stay, and worth paying attention to. The question is, who are these esports fans, and what type of insights can be gained by understanding their spending habits? In an effort to answer those questions about its North American festival attendees, DreamHack teamed